A small, independent house specialising in the discreet sourcing, authentication and sale of pre-owned luxury timepieces. London-based. Worldwide.
Ror & Co. began the way most genuine dealers begin — with a single watch, sold to a friend of a friend, on a quiet handshake. That was twenty years ago. The handshakes haven't changed, but the network has grown.
We are a small, independent dealer. We do not run a high street showroom, we do not flip pieces at speed, and we are not interested in volume. What we offer is a careful, considered process: every piece we present has been personally inspected, independently authenticated, and selected because it is the kind of watch we would be happy to wear ourselves.
"A watch should outlast its owner. Our job is to make sure it gets there honestly."
Our collectors range from first-time buyers acquiring their grail piece to seasoned enthusiasts adding depth to a long-held collection. We treat both the same — with discretion, honesty, and the time the decision deserves.
We're proud to operate without showroom overheads, marketing spend or middlemen. That keeps our pricing fair, our process direct, and our relationships personal. Most of our business comes through word-of-mouth — and that is exactly how we like it.
Every piece is inspected by a qualified, independent watchmaker before it reaches you. No exceptions, no shortcuts. Movement, dial, case, bracelet and paperwork — all verified.
Our prices reflect current market values, not gallery markups. We're open about condition, provenance and what's included. No theatre, no pressure.
Private viewings in central London, by appointment. Insured worldwide delivery if you prefer. Your purchase remains entirely between us.
You browse our current collection or send us the reference you're looking for. We'll talk through your shortlist — what fits, what doesn't, and why.
Our watchmaker provides a written condition assessment with photographs. You see exactly what you're buying before any commitment is made.
Meet the piece in person at our London premises, or have it sent fully insured to your door. Time-to-think guaranteed on both.
We service, source spares, and assist with future part-exchange. Once you're a Ror & Co. collector, the line stays open.
Our London premises is reserved for confirmed appointments. Tell us which piece you'd like to see and we'll arrange a quiet time for you to handle, examine and decide — over coffee, with no clocks running.
Request an AppointmentBe alerted privately when new pieces enter the collection — before they're listed publicly. Curated, occasional updates on rare references and pieces sourced on request.
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